Bud Light Golden Wheat

Personally, I'm amazed by the amount of advertising that ABInBev is doing for this product. I do not doubt they will move some cases and get some fantastic placements. But the timing for this sure is strange, as the typical wheat beer consumer primarily drinks this kind of product in the summer (many wheat beer products are available all year round).

More to the point however is that Bud Light with Golden Wheat is not really adding many new consumers as followers of ABInBev, but merely moving its own consumers from one product to another. This has been consistent in recent times with things such as American Ale.

I know that they are capable of better things and wish they would use their might to get behind them. New items like their gluten-free beer would gain them more new users if it got the same push as one of these new Bud Lights. Still I do like the fact that ABInBev is following SABMiller and trying to get past the straight light lager hurdle.