Sunday, March 3, 2013

Interesting goings on in the world of beer

After a long respite, back to talk a little about the magical product made primarily with water, hops, yeast and barley.

First off, I'm amazed that customers (or now former customers) had the nerve to sue ABInbev, and with the help of former employees, over the minute possibility that someone was watering down their products. In today's world, not only would this have been a major fail on the part of ABI, but it is also unlikely that it would have gone undiscovered with social media. That same social media that ABI is now using to counter those claims.

ABI is not blameless in that they are now maintaining some beers that were formerly imported, but are now being brewed here in the US in the import sections of your grocery stores (here's looking at you Beck's and Bass).

And lastly, I am shocked by the number of lawsuits being thrown around by the small craft brewers. As for the most part these companies are all small businesses and many have gone through the same struggles and growing pains, you would think the people in charge would show some compassion and at least have a discussion before bringing the lawyers.

I do love the industry that is beer and enjoy very much that I'm allowed to represent both my products and beer in general to the public. So Prost, Skol, Cheers, Slainte, etc. Enjoy your pints and I look forward to posting again soon.