Tuesday, July 21, 2009

Who is the real brewer?

It has long been a facet of the consumer that shows beer is like most products: if the people like it and it has good advertising, the product will sell.

Thus you have beers like Foster's, which is currently made in Virginia and prior to that Canada, despite its "Australian for Beer" tagline. Or Bass, which most English will tell you is no longer brewed. Then there is Corona, which for years trailed Tecate in Mexico, but is overtaking it due to the American consumer.

But it is not just imports that practice small deceptions. It was only a few years ago that Sam Adams actually brewed its own products. And several other brands are strictly marketing ideas, having their beer brewed under contract by another company. Longtime regionals are guilty of this too, evidenced by Pittsburgh brewing 's Iron City recently turning to Latrobe Brewing (former home of Rolling Rock, which is now produced by AB/In-Bev in Newark, NJ) for its production.

This is not meant to slight anyone or any product, it is merely just a fact of industry and global industry at that. Manufacturers are looking at the best ways to produce their products, to ensure that they reach the consumer in the best way possible and at the best price. But beware of pushing that Milwaukee beer, that may have been brewed in Texas or that PA beer from NJ or even an Austrailian beer made in the US. It is still beer, it may be very good and it may be your favorite, but you may not be as knowledgeable as you thought.

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