On the way to zero

Anheuser-Busch Debuts 55-Calorie Beer

Wednesday, August 12, 2009

St.Louis - Anheuser-Busch announced the launch of Select 55, touted as the world's lightest beer, in select test markets throughout the US. Described by the brewer as a smooth, golden lager with 55 calories and 1.9g carbohydrates per each 12-ounce serving, Select 55 answers a growing demand among a segment of drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.

Whether adult drinkers are looking for light refreshment after a busy day or if they simply enjoy delicious calorie-conscious foods and beverages, Select 55 offers an unparalleled clean, crisp flavor with fewer calories any other beer currently available, according to A-B.

"Select 55 is ideal for adults who want to enjoy beer without feeling guilty about the calories," said Pat McGauley, Vice President of Innovation, Anheuser-Busch, Inc. "Perfect for a variety of occasions, adults will enjoy Select 55 at a double-header baseball game, while grilling on a hot summer day or relaxing a home with friends."

Featuring a light, golden color, Select 55 is made with caramel malts and a blend of imported and domestic hopping. Brewed to complement the full flavor of Budweiser Select, Select 55 features a unique recipe that gives the beer its crisp finish with aroma notes of toasted malt and subtle hopping.

Select 55 is available in 15 markets across the country including: Tampa, Ft. Myers, Orlando (FL), Chicago, Peoria (IL), Louisville, Green Bay, Bloomington (IN), Cincinnati/Dayton, Des Moines (IA), San Diego, Dallas, Austin, Wichita Falls (TX) and Arizona.

Brewed at Anheuser-Busch's St. Louis brewery, Select 55 is available in 12-ounce, clear signature crown glass bottles in 6- and 12-packs, and 12-ounce aluminum cans in 12- and 18-packs.

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