Thursday, March 25, 2010
World Cup
According to various sources, ABInBev has decided to allow a South African brewery access to the fan parks outside of stadiums in South Africa in June. This had to be a particularly difficult decision, as the most likely South African beer is Castle, which just happens to be owned by SABMiller. Like the last World Cup in Germany, I suspect that ABInBev, which is currently set to have Budweiser as the only beer available in the stadium, will end up capitulating in the stadiums too. And in the long run, I wonder if it decides that soccer is not worth its money, as it finds that the majority of the rest of the world would rather not have Budweiser forced upon them. As a soccer fan, I'm glad that Bud recognizes and supports the game, but as a drinker, their one size fits all approach leaves something to be desired.
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